Intelligent Satire in Voltaires Candide Essay - 868 Words

Intelligent Satire in Candide In the story Candide, Voltaire uses the experiences of the character Candide and dialogue between characters to dispute the theory by other philosophers that Everything is for the best in this best of all possible worlds (Voltaire). Voltaire believed that the society that he lived in had many flaws, flaws which are illustrated throughout the story. Voltaire uses satire to take aim at the military, religion, and societies emphasis of physical beauty, to illustrate that we do not live in the best of all possible worlds. One institution that Voltaire takes aim at in Candide is the institution of the military. Voltaire attacks of the military using dialogue between Candide and Martin as†¦show more content†¦Religion also comes under satirical attack in Candide. Voltaire uses Candides experiences to illustrate hypocrisy within the church. In chapter 24 of Candide, brother Giroflee tells Candide that his life as a monk is miserable. Brother Giroflee tells Candide that he was forced into his position as a monk, which gives the underlying message that members of the clergy are not truly dedicated to God. Brother Giroflee also makes the statement, Jealousy, faction, and fury spring up, by natural law, within the walls of convents(Voltaire 1602). Voltaire demonstrates his view that monks and nuns no better than the common sinner. From the standpoint that we live in the best of all possible worlds, the ideas of jealousy, faction, and fury should have no place inside the walls of convents. This is a round about way for Voltaire to say that we do not live in the best of all possible worlds. Voltaire also illustrated in Candide that society as a whole places more emphasis on physical appearance than on inner beauty. Throughout much of the story, Candide is obsessed with the idea of being reunited with Cunegonde. Candide speaks of how beautiful his future bride is and of how much he really loves her. As the story concludes, Candide is reunited with Cunegonde only to find that she has become ugly. Candide has a change of heart andShow MoreRelatedCandide Paper1355 Words   |  6 PagesCandide is a fictional satire of the optimism many philosophers had for life in general during the mid 1700’s written in response to Alexander Pope’s An Essay on Man. Written by Voltaire, the literary alias of Francois-Marie Arouet, the satire covers religion, the wealthy, love, why people thought natural disasters occurred and especially, philosophy. The novel even goes on to make fun of the art of literature by giving ridiculous chapter headings. Just about everything Voltaire put into CandideRead MoreThe Age Of Enlightenment By Voltaire1572 Words   |  7 Pageswas at an all-time low. Voltaire’s French philosophy included free-thinking and the struggle for defense of civil liberties, in which he uses almost every known literary form, including novels, poetry, and performance art such as plays. His intellectual skepticism of traditional beliefs and dogmas denotes an â€Å"illumined† contrast to the supposed dark and superstitious character of the Middle Ages. http://www.pbs.org/faithandreason/gengloss/enlight-body.html 2. Satire is a literary genre in whichRead MoreWhat was the historical significance of Voltaires Candide and its relevance during the Enlightenment?1445 Words   |  6 PagesWhat was the historical significance of Voltaires Candide and its relevance during the Enlightenment? In his work, Candide, Voltaire uses satire as a means of conveying his opinions about many aspects of European society in the eighteenth century, a period known as the Enlightenment. This Age of Reason swept through Europe, offering differing views on science, religion, and politics. The following essay will outline the philosophical theory of Pangloss, a character of the novel and suggestRead MoreVoltaire s View Of Voltaire1213 Words   |  5 Pagesof money and he wanted money. So everything he accomplished, he did because he thought people are going to buy for him to be rich. One of his most famous is the story of Candide in which he wrote to be entertained. The book is a satire in which Voltaire in some way criticizes the institutions, and the people. Although Voltaire’s societies had many advances, this made him criticize different elements of his societies. In the 1700s the Europeans had so many advances. They had conquered territoriesRead MoreCompare Candide and Tartuffe5528 Words   |  23 Pagescharacters, which satirized the Neo-Classic belief system.     Ã‚   In  Candide, Voltaires approach is called black comedy. Many devastating factors play into the characters lives that causes the reader to be amused in a cynical way in order to guard their inner feelings. He challenges society as a whole by the way he implements real life occurrences into his writing and makes them come alive. This becomes evident when Dr. Pangloss told Candide what came of Cunegonde at the castle of Westphalia after he leftRead MoreOptimism as a Theme for Candide Essay1121 Words   |  5 PagesOptimism as a Theme for Candide Just as on the title, Candide, or Optimism, Optimism is also used as a major theme. Voltaires satire of philosophical optimism is one of the major issues of Candide. Throughout the story, satirical references to the best of all possible worlds contrast with natural catastrophes and human wrongdoing. According to Wikipedia, optimism, the opposite of pessimism, is a lifeview where the world is looked upon the as a positive place. Optimists generally believe thatRead More Voltaire760 Words   |  4 PagesNevertheless, Voltaires determination allowed him to rise above his early misfortunes, and he later went on to pursue college at the College of Louis-le-Grand in Paris. Once there he studied literature, despite his fathers wishes that he pursue a carreer in law. It was during this stretch of the young writers life he first voiced his oppositions on the established church and government in France. By the young age of twenty two Voltaire was exhiled to Sully-sur-Loire for writing a satire ofRead MoreVoltaire s Candide And Dostoyevsky s Notes From Underground1870 Words   |  8 PagesWhile there have been many brilliant works created to provide emphasis to the importance of moderation, two philosophers in particular, Voltaire and Dostoyevsky, have conceivably accomplished the most exemplary job of delivering evidence in Voltaire’s Candide and Dostoyevsky’s Notes From Underground. Each use the two concepts of reasoning and currency in different ways to express the importance of moderation. In contemporary society, daring to ask a pertinent question on a social platform is feasiblyRead MoreThe Life And Death Of Satire2426 Words   |  10 PagesThe Life and Death of Satire The Encyclopedia Britannica describes satire as, â€Å"an artistic form [and] is one of the most heavily worked literary designations, and one of the most imprecise.† (â€Å"Satire†). This definition shows that satire has had time to grow and has been changed over time to encapsulate an entire genre of literature. One of the earliest satires was â€Å"The Frogs,† by Aristophanes the Greek playwright. â€Å"The Frogs† is a play that focuses on Dionysus, and his travels into the underworldRead More Candide Essay2027 Words   |  9 Pages Candide is the illegitimate nephew of a German baron. He grows up in the baron’s castle under the tutelage of the scholar Pangloss, who teaches him that this world is â€Å"the best of all possible worlds.† Candide falls in love with the baron’s young daughter, Cunà ©gonde. The baron catches the two kissing and expels Candide from his home. On his own for the first time, Candide is soon conscripted int o the army of the Bulgars. He wanders away from camp for a brief walk, and is brutally flogged as a deserter

The Federalist Paper, By Alexander Hamilton, James...

The Federalist Papers are a series of eighty-five essays written by Alexander Hamilton, James Madison, and John Jay, which argued the reasons why the Articles of Confederation should be strengthened. These articles support the new constitution as well as seek ratification from the states. On November 7, 1787 John Jay published The Fourth Federalist Paper. In The Fourth Federalist Paper John Jay explains that the U.S should be unified under a central government rather than function as multiple independent bodies. The U.S would be better able to obviate from foreign aggressors, trade with other countries, and the country would be better organized. The issues discussed within The Fourth Federalist Paper, is still relevant today. Based on my†¦show more content†¦It reiterated that we would be stronger as a whole and with all of the manpower that we have, it would be really effective against foreign countries that want to fight with the U.S. Weapons could be manufactured in Ohio but now they could be shipped to New York if they needed weapons and in that sense we would be more united. In hindsight, the U.S made the right move in choosing to accept this Federalist Paper. We have the most advanced military in the world, thanks to new technology and phenomenal programs. This consists of programs ranging from ROTC (Reserve Officer Training Corps) to the Navy Seals (An elite military force). ROTC is a program for college students in universities all over the country that trains and puts them into a position to be successful in a military career. Also, the Navy Seals carry out special missions. One that many are aware of is the assasination of Osama Bin Laden. I pointed this out because it shows real life examples of the ideas stated within the Fourth Federalist Paper being exercised. In my opinion, the ROTC program represents people coming from all over the country to fight for a single cause. If it were not for John Jay and his willingness to argue the fact that we need to be unified, then there is always the possibility that certain aspects of the U.S Military would not exist. Whether firmly united under one national government, or split into a number of confederacies, certain it is, that foreign nations will know andShow MoreRelatedThe Federalist Papers : Alexander Hamilton, James Madison, And John Jay1094 Words   |  5 Pagesauthors of The Federalist Papers are Alexander Hamilton, James Madison, and John Jay. The book is edited by Clinton Rossiter, and has introduction and notes by Charles R. Kesler. Alexander Hamilton was a delegate to the Constitutional Convention, along with being the first secretary of the treasure of the United States. Hamilton was a man of many things: a Government official, author, military leader, economist, lawyer, and political scientist in his short lifetime. As ambitious a man Hamilton was, he obtainedRead MoreThe Federalist Papers By James Madison, Alexander Hamilton, And John Jay1974 Words   |  8 PagesThe Federalist Papers written by James Madison, Alexander Hamilton, and John Jay are one of the greatest collections of literature from the time period of 1787 to 1788 when the Constitution was being ratified by the states. This collection of eighty-five essays was written for the states, to help them better understand and grasp a concept of why they should vote for the ratification of The Constitution. Why did the Madison, Hamilton, and Jay write The Federalist Papers and what is there underlyingRead MoreThe Federalist Papers, By Alexander Hamilt on, James Madison, And John Jay1715 Words   |  7 PagesThe Federalist Papers, written by Alexander Hamilton, James Madison, and John Jay, can be argued to be one of the most quintessential contributions to United States history. The series of eighty-five essays was published in 1788 to increase support for the ratification of the Constitution. The Federalist Papers were written to suppress Americans’ apprehensions regarding the creation of a stronger national government. Unlike the Articles of Confederation, the Constitution was fixated on how the newRead MoreThe Federalist Papers By Alexander Hamilton, James Madison, And John Jay1176 Words   |  5 PagesBut the Federalists would not easily forfeit. They argued that the Constitution didn’t require a Bill of Rights. The Federalist Papers written by Alexander Hamilton, James Madison, and John Jay, summed up the thoughts of many Federalists. In Federalist Paper No. 84 Publius, a pseudonym under which they wrote, addr essed Antifederalist worries, â€Å"Bills of rights†¦ are not only unnecessary in the proposed Constitution, but would even be dangerous.† Publius argued that because the Constitution was â€Å"foundedRead MoreThe Federalist Papers, By Alexander Hamilton, James Madison, And John Jay1357 Words   |  6 Pages The Federalist Papers were a series of eighty-five articles in 1787-88 written mostly in part to persuade the colonies to ratify the United States Constitution. The papers were written anonymously by Alexander Hamilton, James Madison, and John Jay under the pseudonym â€Å"Publius† and addressed major concerns that the colonists expressed about the Constitution. One of their major concerns was the proposed bicameral legislature’s ability to cooperate. The Constitution established a two-part CongressRead MoreThe Federalist Papers By James Madison, Alexander Hamilton And John Jay1513 Words   |  7 PagesThe Federalist papers are a group of eighty-fiv e essays written collectively by James Madison, Alexander Hamilton and John Jay. The papers were written as an attempt to advocate and further the progress of the ratification of the United States Constitution. Federalist Number Ten is the first essay of the series written by James Madison. In this essay, Madison is attempting to convey the dangers of factions or political divisions within a governing body. He believes that any well thought out unionRead MoreThe Federalist Papers By John Jay1184 Words   |  5 PagesThe Federalist Papers Essay The Federalist Papers written by John Jay, Alexander Hamilton and James Madison were wrote to convince the people of the states that the newly written constitution would be a vastly better system of government than the articles of confederation, and that the states should ratify it. The purpose of Federalist Paper No. 51 is to inform the reader of safeties created by the constitutional convention to maintain separate branches of government, and to protect theRead MoreHamilton Madisons Role in the First American Political Parties778 Words   |  4 PagesThe role Alexander Hamilton and James Madison played on the first political parties. Alexander Hamilton and James Madison were both very important political figures in the early years of our nation and their paths led them to two different political factions, The Federalist Party and the Democratic Republican Party, respectively. The years after the American Revolution were very hard on most Americans. The former colonies had huge debts to pay off from the war and the soldiers of the ContinentalRead MoreFederalist Paper No. 51, by James Madison561 Words   |  3 Pagesgovernment to control the governed; and in the next place oblige it to control itself,† are words written by James Madison in The Federalist Papers No. 51. The Federalist Paper No. 51 is one of several documents that compose the Federalist Papers, a series of essays written by James Madison, John Jay, and Alexander Hamilton promoting the ratification of the Constitution. In this particular paper, several principles are used as arguments for ratification. Specifically, a main argument discussed is theRead MoreFederalist Papers : The Federalist Paper1617 Words   |  7 PagesPeriod 1 10/27/15 The Federalist Papers The Federalist Papers Ten and Fifty-One were the ideal papers written by Madison to support th ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬Ã‚ ¬e ratification of the Constitution. Out of all the federalist papers, these are two of the most important federalist papers. So what were the federalist papers? They were 85 essays written by three gentlemen: Alexander Hamilton, James Madison, and John Jay that explained particular provisions of the Constitution in detail. Alexander Hamilton goes on to be the first

The Bluest Eye By Toni Morrison - 1409 Words

What role do societal values and different cultures play in developing one’s sense of self. Bildungsroman literature in the 20th century embodies the virtues of different authors’ contexts and cultures, influencing the fictional stories of children’s lives around the world.. The Bluest Eye is a 1970 publication by Toni Morrison set in 1940s Ohio in America, focal around the consequence of racism in an American community on the growth of a child, distinct in its use of a range of narrative perspectives. Annie John by Jamaica Kincaid is a novel set in post colonial Antigua, published in 1985 similarly revolving around the development of a child with strong relations to her traditional family, through a first person perspective. One’s sense†¦show more content†¦The omniscient perspective narrates the shop-owner’s reluctant acknowledgement of Pecola, explained through, â€Å"her blackness is static and dread†¦ that creates†¦ distaste in white eyes.† Emotive language is used to illustrate the antagonist, when the man is chara cterised unfavourably, speaking with ‘phlegm and impatience in his voice’, extending the author’s attitude towards racists and the social construct they represent. When Pecola leaves the store, the weeds on the ground she had previously embraced as pretty despite other’s opinions, is then identified as ugly as she rejects them - and with them, herself. This demonstrates how the experience taints the protagonist as she metaphorically conforms into society’s intolerant culture, and negatively affects her impression of her own acceptance in society. As the novel draws to a conclusion, Pecola’s sense of belonging is irrationally justified when she becomes insane and believes she has blue eyes, a theme throughout the book that represents Pecola’s internalised Eurocentric beauty ideals, a byproduct of the white-prejudiced society she is exposed to. Claudia, a narrative bystander in Pecola’s life, sympathises with Pecola’s menta l deterioration saying, â€Å"This soil is bad for certain kinds of flowers. Certain seeds it will not nurture, certain fruit it will not bear†¦ the land kills of its own volition,† with Morrison again metaphorically blaming

Okonkwo as Epic Hero in Chinua Achebes Things Fall Apart...

Okonkwo as Epic Hero in Things Fall Apart Achebe’s work, Things Fall Apart, is an epic; it resembles stories about heroes found in many cultures. In these stories, the heroes are extraordinary individuals, whose careers and destinies are not theirs alone, but are bound with the fortunes and destinies of their society. They become heroes by accomplishing great things for themselves and their communities, winning much fame as a result. Okonkwo fits this pattern. The first paragraph of Things Fall Apart is notable in this respect, for it describes Okonkwo as follows: Okonkwo was well known throughout the nine villages and even beyond. His fame rested on solid personal achievements. As a young man of eighteen he†¦show more content†¦Things Fall Apart exemplifies this very well; it contains many passages in praise of Okonkwo and other heroic characters. There is, for example, the famous praise song for the champion wrestler, Okafo, which closely mirrors Okonkwos own achievements: Who will wrestle for our village? Okafo will wrestle for our village. Has he thrown a hundred men? He has thrown four hundred men. Has he thrown a hundred Cats? He has thrown four hundred Cats. Then send him word to fight for us. (36) African praise songs often simultaneously praise and criticize the intended person. The same is true of Things Fall Apart. This novel presents both positive and negatives aspects of Okonkwo. Since we tend to see Okonkwo as representing his society, we can say that Things Fall Apart both celebrates and critically appraises the culture whose tensions and contradictions he embodies. The contradictions in Okonkwo have deep implications. One of the most troublesome questions concerns the nature of heroism, and Okonkwos heroism in particular. Is Okonkwo really a hero? Before we go into this question, let us remember that Okonkwos culture is achievement-oriented. Achebe makes the following remark about Okonkwos society: Age was respected among his people, but achievement was revered. As the elders said, if a child washed his hands he could eat with kings. Okonkwo hadShow MoreRelated Things Fall Apart - White Missionaries Caused Umofia to Fall Apart1628 Words   |  7 PagesThings Fall Apart - White Missionaries Caused Umofia to Fall Apart      Ã‚  Ã‚   Faith has always been a guiding force in mans life.   Chinua Achebes novel Things Fall Apart is a story that describes the effects of a new Christian religion in a tribal village of Africa.   The tribe has their own language, known as Obi, a dignified culture and a value system that has continued for many years as they trace back into their ancestry.   Yet, voids that this culture can no longerRead More Okonkwos Tragic Flaws in Chinua Achebes Things Fall Apart Essay3094 Words   |  13 Pagesevident in todays international pieces, there exists continuity within the human fear of failure. Chinua Achebes novel, Things Fall Apart, details a remote native African society, the Igbo people, and their struggle with Anglican colonization at the turn of the century. The main character Okonkwo is forced to deal with change and transition and bears similarities essential to the tragic hero. Okonkwo is physically, politically, spiritually, and economically strong; however, these strengths combinedRead MoreAfrican Politics: No Longer at Ease by Obi Okonkwo Essay874 Words   |  4 Pagesthe power to provide guidance and direction. Moreover, this burden of leadership could elicit either patriotic parasitic tendencies in the utilization and exercise of power. (Ehling 23-25) According to Steven Gale in his Critical Commentary ‘Chinua Achebes No Longer at Ease’ where he declares: â€Å"It is evident almost from the beginning of No Longer at Ease that Obi is not of heroic nature and that his tragedy will not be a falling in full battle but rather it will result from an inability to face

Progress Trends In Hotel Loyalty Marketing -Myassignmenthelp.Com

Question: Discuss About The Progress Trends In Hotel Loyalty Marketing? Answer: Introducation The famous Hyatt regency falls under the category of the best elite and luxury groups of hospitality industry (Tanford et al. 2016). It has build up an immense leading position in the hospitality sector with the help of political support that has enhanced its overall business over the years. It has its own specific interpersonal corporate level policies that are politically supporting the different governments around the world. It pays a huge sum of money to various governments as import duties and thus, it adds up great finance to the GDP of the different governments. Economical Accomplishment of the concatenation and assorted trade names worldwide has made the Hyatt regency stronger than ever on its economical factors. Hyatt regency is widely known for its guest relationship. The hotel provides services to each customer segment ranging from leisure seeking guests to the travelers. It serves majority of its gross towards the Hyatt foundation that helps and serves the other communities in intense demands and therefore, it is acquiring societal value to itself. The Hilton accords a batch of gross to Hilton Community Foundation, which serves the guest community in demand and this is acquiring societal duty to the Hyatt regency. Technological The IT group of the Hyatt regency works effectively in order to supply a long-run engineering solution, which is cost effectual as well as efficient while backing up the request of the concerns (Nofitasari and Nofitasari 2016). The rate of technological diffusion, the cost structure in the lodging industry, the value chain structure in the service sector and the impact of the technology on the product offerings are influencing the Hyatt Hotels Corporation in several different ways. Environmental The different environmental standards have an impact on the overall profitability of the Hyatt Hotels (Cortese and Sahli 2015). Weather; change in climate; recycling of the hotel wastes; attitudes of the hotel staffs towards the ecological products and renewable energy; air, water and environmental pollution regulation; and waste management in the service sector of the hotel are the major environmental factors that are affecting the Hyatt hotels. The legal factors that have an impact on the Hyatt hotels are data protection law, health and safety law, anti-trust law in the lodging industry and the overall in the country (Hwang and Chang 2016). With the same, the discrimination law, intellectual property law, employment law and the e-commerce and consumer protection law also have a great influence on the overall business of the Hyatt Regency. The Micro context The emergence of new entrepreneurial players in the market Entrance of the international competitors in the new and attractive domestic market Threat of Substitute products Video-conferencing Changes in the technology that in turn is demanding for more accommodation Bargaining power of the suppliers Availability of enough finance for the hospitality projects Availability of skilled management and employees Competitiveness of the food and beverage suppliers; ancillary services and of the energy and utilities Bargaining power of the customers Dependency on the fundamental accounts and intermediates, who supplies volume business and negotiate the lower prices Intensity of competitive rivalry Large number of independent players are present in the hotel industry (Jones et al. 2016) Increase in competition Emergence of larger hotels and motels operators SWOT Analysis Differentiated and well illicit approaches are used Decentralized and well organized construction There is a varied choice of service skills in the organization as well as employees. There is a strong status of the Hyatt regency in the external as well as internal competitive market. There are enthusiastic, talented and highly valued personnel in the Hyatt management who are extremely proficient and aggravated as well. Weakness There is a high need for investment in the new technologies. The organizational structure of the Hyatt hotel is only reconcilable with the present business model. This is creating limitation in the expansion of the product segments. The day inventory of the Hyatt regency is higher than that of its competitors. Though the Hyatt regency is a leading organization in its respective industry, still, it has undergone several challenges towards moving for the other product segments along with its existing culture. Hyatt regency is unable to confront the challenges that are presented by the new entrants and it has gradually lost the small market shares in the low categories. It has to build and develop the mechanism of internal feedback directly from the sales team to counter the challenges that it is facing. Opportunities New trends in the behavior of the customers have the potential to open up new markets it. It will provide tremendous opportunity for the Hyatt hotels for building new revenue streams as well as it will build diversity in the categories of the new products. The online channel will bring up new customers for the hotel. Hyatt hotels have invested a huge amount of finance into the online platform and this in turn has opened up new sale channels for it. The company can make use of this opportunity in knowing its customer segments better as well as serving their needs and requirements. Increase in the customer spending and economic uptick is a great opportunity for the Hyatt hotels for increasing its market share and capturing new customers (Nieves, Quintana and Osorio 2016). New technologies give an opportunity to the Hyatt Hotels for practicing the differentiated pricing strategy in new markets. This will help the company to maintain loyal customers along with great services and value oriented propositions. Threats A growing strength of the local distributors is presenting a threat in some of the markets since the competition is reimbursing high margins for the local distributors (Fraj, Matute and Melero 2015). Different countries have different liability laws and the Hyatt Hotels may be subject to different liability claims that have changed the policies in those markets. Hyatt regency can face lawsuits in the upcoming years. New environmental regulations could serve as a threat for the Hyatt hotels as it could be a threat to specific existing categories of product (Tan, Wan and Qiu 2017). References Cortese, C. and Sahli, M., 2015. Environmental Practices and Hotels Performance: an empirical analysis of the accommodation sector in Dubai.The Environment People Nexus in Sustainable Tourism: Finding the Balance, p.118. Fraj, E., Matute, J. and Melero, I., 2015. Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success.Tourism Management,46, pp.30-42. Hwang, S.N. and Chang, T.Y., 2016. Formulating Management Strategy for International Tourist Hotel Using DEA. InData Envelopment Analysis(pp. 289-316). Springer US. Jones, P., Jones, P., Hillier, D., Hillier, D., Comfort, D. and Comfort, D., 2016. Sustainability in the hospitality industry: some personal reflections on corporate challenges and research agendas.International Journal of Contemporary Hospitality Management,28(1), pp.36-67. Nieves, J., Quintana, A. and Osorio, J., 2016. Organizational knowledge, dynamic capabilities and innovation in the hotel industry.Tourism and Hospitality Research,16(2), pp.158-171. Nofitasari, I. and Nofitasari, I., 2016.Strategi Pemasaran Pada Hotel Bayt Kaboki Kuta Bali(Doctoral dissertation, Universitas Udayana). Tan, H., Wan, F. and Qiu, P., 2017. Transformation and Rebirth of Chinese Brands: A Case From the Hotel Industry.Journal of Teaching in International Business,28(2), pp.116-129. Tanford, S., Tanford, S., Shoemaker, S., Shoemaker, S., Dinca, A. and Dinca, A., 2016. Back to the future: progress and trends in hotel loyalty marketing.International Journal of Contemporary Hospitality Management,28(9), pp.1937-1967.

Public Relation Strategy

Question: Discuss about thePublic Relation Strategy. Answer: Introduction According to Knight (2015), stakeholders refer to any group or an individual who has an impact on the decisions of the organization either in a positive way or in a negative way. There are two types of stakeholders, direct and indirect respectively. The direct stakeholders are the employees, owners, investors, creditors etc., while the indirect stakeholders include the government, communities, NGOs, media etc. According to Henisz, Witold and Lite (2014), stakeholder engagement refers to a process in which the organization tries to communicate and interact with the stakeholders, which help them in achieving a target outcome and improve the accountability of the organization. Due to the growth in the corporate social responsibility of the organizations, they are now more active in their engagement with the stakeholders. According to Rinaldi, Jeffrey and Carol (2014), the benefits of this are that it helps in building the trust between the organizations and the stakeholders. The company can avoid many risks if they review their environment and the decisions by the stakeholders on a daily basis. It improves the rate of productivity in the organization as the employees can express their feelings regarding the work culture and the environment in which they are working. According to Tan (2013), the stakeholders of the NTUC are Mr. Gan Kim Yong, the health minister of Singapore who launched the NTUC Social Enterprises Healthy Eating and Living Initiative, which was done in partnership with the Health Promotion Board (HPB). The Foodfare that was organized by NTUC has around four hundred stalls, which spreads over twelve food courts. It has around seven shops that sell coffee to the customers along with two hawker centres. There are twenty-five stalls along with Rice Gardens and a caf. According to Prakash and Pauline (2014), Mr. Perry Ong is another stakeholder of the organization who is also the chief executive of the Foodfare. Mr. Alvin Lau and Mr. Terence Siew who are hawkers are also the stakeholders who own fried rice stall at the AMK Hub and a Bak Kut Teh stall at the same area respectively. Mr. Tan Suee Chieh is identified as another stakeholder who at the same time is the group chief executive of the NTUC Enterprise. According to Khim (2015), the issue within the organization is to promote healthy lifestyles by using healthier cooking oils in the food stalls that are being prepared outside or inside the supermarket area. The aim of the Foodfare organized by NTUC is to do the same with all the other outlets that it has in Singapore in the next two to three years time span. Out of the number of stalls that the organization has, only thirty three percent of the food stalls, six percent of the coffee shops and the twenty-five Rice Gardens owned by the organization use healthy cooking oils currently. According to Charan (2015), the aim of the organization is to pacify and encourage all the food stalls to follow the example set by others and do the same. One of the hawkers who run the Bak Kut Teh food stall has an issue with the use of health cooking oil. He said that in using the cooking oil it would lead to an increase in the prices of the products by around ten percent and a decrease in the customer s for those products. He further stated that the use of healthy cooking oil will benefit the society but that would directly lead to the increase in the prices of the food dishes. On the contrary, it is seen that the fried rice stall run by Alvin Lau has been using the healthy type of cooking oil for the past one year and has not increased the prices. These internal strifes between the hawkers have led to an internal conflict within the organization. According to Cheng and Sharifah (2015), the IncomeShield policyholders of the organization and the FairPrice supermarkets of the NTUC will be given added incentives to encourage them in leading a healthy lifestyle. The tenants under the Foodfare of the NTUC organization will have their existing and new contracts renewed where it will be stated to use healthy cooking oils. One of the stakeholders, Mr. Ong has stated that the prices of the food dishes will remain the same as the use of the cooking oil will affect only a meager percent of the entire cost of the food dishes. According to Thomas (2016), the FairPrice supermarkets of the organization will be offering an additional five percent discount on the FairPrice House brand wholegrain rice, which started two weeks earlier and will continue this offer for the next three months. The symbol with respect to the Healthier Choice will be given a different section in the major FairPrice supermarkets of the organization so that the customer s have no problem in identifying those products. According to Gog (2013), the IncomeShield policyholders of the organization who will pass the screening tests with respect to health will be given shopping vouchers. As a Corporate Social Responsibility activity, the organization will undertake campaigns related to education, which will be known as NTUC First Campus. It will educate the children who enroll for this program to lead a healthy lifestyle and focus more on fruits and vegetables. Mr. Gan said that introducing this network chain extensively would promote healthy living amongst the Singaporeans by giving them varied choices, which will be affordable and accessible respectively. He further added that the Health Ministry would welcome more chains that are corporate and stakeholders to promote the effort in encouraging healthy lifestyles amongst the masses. Mr. Chieh stated that this initiative would add to a major shift in changing the social needs of the Singapore masses. According to Geok and Priya (2014), the Social Enterprises of the organization will broaden its horizons to manage the ageing of the masses, the health and the cost of healthcare products and the social mobility within t he country. The ten-year plan of the organization will help in supporting the elderly aged people by constructing eldercare centres attached to the pre-schools. According to Roll (2015), the Social Enterprises of the organization wants to be a force that will do well in the society and will continuously support any health campaigns in the future years to support the needs of the Singapore masses. Therefore, we can say that the stakeholders of NTUC are trying their level best to improve the quality of lifestyles within the Singaporean masses by using the healthy cooking oils within the organization. The organization has come up with various incentives and offers to make the use of healthy cooking oil a success. It has taken in to consideration that the future generations of the country are educated about the healthy lifestyles, which will help them. The organization has made sure that all the stalls within their capability need to adopt this technique to make the customers aware of the use of healthy cooking oils. The stakeholders of the organization are constantly engaging themselves to uplift the lives of the people in the country. Reference List Charan, Ashok.Marketing Analytics: A Practitioner's Guide to Marketing Analytics and Research Methods. World Scientific Publishing Co Inc, 2015. Cheng, Willie, and Sharifah Mohamed. "Doing Good in Singapore." 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